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dc.contributor.authorTimming, Andrew R.
dc.identifier.citationTimming , A R 2017 , ' Body art as branded labour : at the intersection of employee selection and relationship marketing ' , Human Relations , vol. 70 , no. 9 , pp. 1041-1063 .
dc.identifier.otherPURE: 246706472
dc.identifier.otherPURE UUID: e36fc33b-8c50-4656-8f76-64978b7b7549
dc.identifier.otherScopus: 85026726337
dc.identifier.otherWOS: 000406756900001
dc.description.abstractUsing mixed methods, this paper examines the role of body art as a form of branded labour in customer-facing jobs. It brings together employee selection and relationship marketing into one framework, and uniquely conceptualizes body art as an asset in the labour market, rather than the traditional liability. In Study 1, 192 respondents with management experience participated in an online laboratory experiment in which they were asked to rate photographs of tattooed and non-tattooed job applicants in two hypothetical organizations: a fine dining restaurant and a popular nightclub. In Study 2, 20 in-depth, qualitative interviews were carried out with managers, tattooed front-line employees and potential consumers in two real-world service sector firms. The results show how body art can be strategically used to positively convey the brand of organizations, primarily those targeting a younger, ‘edgier’ demographic of customer.
dc.relation.ispartofHuman Relationsen
dc.rightsCopyright © 2016, the Author(s). This work is made available online in accordance with the publisher’s policies. This is the author created, accepted version manuscript following peer review and may differ slightly from the final published version. The final published version of this work is accepted for publication in Human Relations, available at https://dx/
dc.subjectAesthetic labouren
dc.subjectBody arten
dc.subjectBranded labouren
dc.subjectRecruitment and selectionen
dc.subjectRelationship marketingen
dc.subjectH Social Sciences (General)en
dc.subjectHD Industries. Land use. Laboren
dc.subjectSDG 15 - Life on Landen
dc.titleBody art as branded labour : at the intersection of employee selection and relationship marketingen
dc.typeJournal articleen
dc.contributor.institutionUniversity of St Andrews. School of Managementen
dc.description.statusPeer revieweden

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