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Perceptions of who is the in the healthcare team? A content analysis of social media posts during the COVID-19 pandemic

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Date
2020
Author
El-Awaisi, Alla
O'Carroll, Veronica
Koraysh, Somaya
Koummich, Sarra
Huber, Marion
Keywords
Interprofessional collaboration
Social media
COVID-19 pandemic
Content analysis
Healthcare Team
H Social Sciences
RA Public aspects of medicine
T Technology
NDAS
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Abstract
Social media posts can be used to explore public perceptions of interprofessional teams and healthcare professionals. The aim of this study was to use social listening technique to explore unfiltered public perceptions of the professionals involved in healthcare teams during the COVID-19 pandemic, in a naturalistic online setting, and to elaborate on the emotional reactions in response to an online social media post. A cross-sectional retrospective review of comments on a specific social media post was conducted between 15 March and 28 April 2020 using summative content analysis. One image that was widely circulated on social media platforms with two questions: ‘Who society thinks works at hospital? versus who really works at hospitals?’ was selected. Three platforms were searched, Facebook®, Twitter®, and LinkedIn®. Only publicly available posts were included. Out of the initial 40 posts identified, 21 posts which had 1759 comments were analysed and 1576 were included for coding. Of the emerging nine themes, perceptions of who is in the team was the largest (40.5%, n = 639), followed by agreement (23.1%, n = 364) and feeling excluded (16.2%, n = 255). Of emotional expressions, 42.1% were positive and 57.9% negative. The most frequent emotions were frustration (54.4%, n = 857) followed by gratitude (16.3%, n = 257) and relief (15.9%, n = 250). The post brought considerable attention to the role of the interprofessional team and generated many feelings of frustration and exclusion. For this reason, the response to this social media post is very important and not to be overlooked. Healthcare professionals need to work together to strengthen their presence as an interprofessional team, united to deliver safe effective quality care for patients. The current COVID-19 pandemic and the media attention should be taken as an opportunity by the interprofessional community to work together to combat negative media stereotypes. Further research is warranted on public perceptions of the healthcare team.
Citation
El-Awaisi , A , O'Carroll , V , Koraysh , S , Koummich , S & Huber , M 2020 , ' Perceptions of who is the in the healthcare team? A content analysis of social media posts during the COVID-19 pandemic ' , Journal of Interprofessional Care , vol. 34 , no. 5 , pp. 622-632 . https://doi.org/10.1080/13561820.2020.1819779
Publication
Journal of Interprofessional Care
Status
Peer reviewed
DOI
https://doi.org/10.1080/13561820.2020.1819779
ISSN
1356-1820
Type
Journal article
Rights
Copyright © 2020 The Author(s). Published with license by Taylor & Francis Group, LLC. This is an Open Access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives License (http://creativecommons.org/licenses/by-nc-nd/4.0/), which permits non-commercial re-use, distribution, and reproduction in any medium, provided the original work is properly cited, and is not altered, transformed, or built upon in any way.
Description
Funding: Open Access funding provided by the Qatar National Library.
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  • University of St Andrews Research
URL
https://www.tandfonline.com/toc/ijic20/34/5
URI
http://hdl.handle.net/10023/20674

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