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dc.contributor.authorPower, Bernadette
dc.contributor.authorReid, Gavin C.
dc.identifier.citationPower , B & Reid , G C 2018 , ' Decision support for firm performance by real options analytics ' , Managerial and Decision Economics , vol. 39 , no. 1 , pp. 56-64 .
dc.identifier.otherPURE: 250702490
dc.identifier.otherPURE UUID: ff5963db-d6bd-4dba-b3b4-35c5cfdb83ca
dc.identifier.otherScopus: 85037746913
dc.identifier.otherORCID: /0000-0002-9446-9760/work/35946846
dc.identifier.otherWOS: 000417764800005
dc.description.abstractThis paper develops a real options decision support tool for raising the performance of the firm. It shows how entrepreneurs can use our intuitive tool quickly to assess the nature and type of action required for improved performance. This exploits our estimated econometric relationship between precipitators of entrepreneurial opportunities, time until exercise, and firm performance. Our 3D chromaticity plots show how staging investments, investment time, and firm performance support entrepreneurial decisions to embed, or to expedite, investments. Speedy entrepreneurial action is securely supported with this tool, without expertise in econometric estimation or in formulae for real options valuation.
dc.relation.ispartofManagerial and Decision Economicsen
dc.rightsCopyright © 2017 John Wiley & Sons, Ltd. This work is made available online in accordance with the publisher’s policies. This is the author created, accepted version manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at
dc.subjectReal optionsen
dc.subjectDecision supporten
dc.subjectStrategic flexibilityen
dc.subjectH Social Sciences (General)en
dc.subjectHD28 Management. Industrial Managementen
dc.subjectHG Financeen
dc.titleDecision support for firm performance by real options analyticsen
dc.typeJournal articleen
dc.contributor.institutionUniversity of St Andrews. School of Economics and Financeen
dc.description.statusPeer revieweden

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