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Decision support for firm performance by real options analytics

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Reid_2017_MDE_DecisionSupport_AAM.pdf (1.323Mb)
Date
01/2018
Author
Power, Bernadette
Reid, Gavin C.
Keywords
Real options
Decision support
Strategic flexibility
Performance
H Social Sciences (General)
HD28 Management. Industrial Management
HG Finance
NDAS
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Abstract
This paper develops a real options decision support tool for raising the performance of the firm. It shows how entrepreneurs can use our intuitive tool quickly to assess the nature and type of action required for improved performance. This exploits our estimated econometric relationship between precipitators of entrepreneurial opportunities, time until exercise, and firm performance. Our 3D chromaticity plots show how staging investments, investment time, and firm performance support entrepreneurial decisions to embed, or to expedite, investments. Speedy entrepreneurial action is securely supported with this tool, without expertise in econometric estimation or in formulae for real options valuation.
Citation
Power , B & Reid , G C 2018 , ' Decision support for firm performance by real options analytics ' , Managerial and Decision Economics , vol. 39 , no. 1 , pp. 56-64 . https://doi.org/10.1002/mde.2867
Publication
Managerial and Decision Economics
Status
Peer reviewed
DOI
https://doi.org/10.1002/mde.2867
ISSN
0143-6570
Type
Journal article
Rights
Copyright © 2017 John Wiley & Sons, Ltd. This work is made available online in accordance with the publisher’s policies. This is the author created, accepted version manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at https://doi.org/10.1002/mde.2867
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  • University of St Andrews Research
URI
http://hdl.handle.net/10023/18150

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