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E-cigarette marketing in UK stores : an observational audit and retailers' views
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dc.contributor.author | Eadie, D | |
dc.contributor.author | Stead, M | |
dc.contributor.author | MacKintosh, A M | |
dc.contributor.author | MacDonald, L | |
dc.contributor.author | Purves, R | |
dc.contributor.author | Pearce, J | |
dc.contributor.author | Tisch, C | |
dc.contributor.author | van der Sluijs, Winfried | |
dc.contributor.author | Amos, A | |
dc.contributor.author | MacGregor, A | |
dc.contributor.author | Haw, S | |
dc.date.accessioned | 2016-02-12T14:40:11Z | |
dc.date.available | 2016-02-12T14:40:11Z | |
dc.date.issued | 2015-09-11 | |
dc.identifier | 240963153 | |
dc.identifier | 50da1c8e-a2f9-4241-8a8e-9ab2cd984beb | |
dc.identifier | 26362665 | |
dc.identifier | 84947803396 | |
dc.identifier | 000363484000067 | |
dc.identifier.citation | Eadie , D , Stead , M , MacKintosh , A M , MacDonald , L , Purves , R , Pearce , J , Tisch , C , van der Sluijs , W , Amos , A , MacGregor , A & Haw , S 2015 , ' E-cigarette marketing in UK stores : an observational audit and retailers' views ' , BMJ Open , vol. 5 , no. 9 , e008547 . https://doi.org/10.1136/bmjopen-2015-008547 | en |
dc.identifier.issn | 2044-6055 | |
dc.identifier.uri | https://hdl.handle.net/10023/8214 | |
dc.description | This study was supported by grant 10/3000/07 from the National Institute for Health Research. | en |
dc.description.abstract | OBJECTIVES: To explore how e-cigarettes are being promoted at point of sale in the UK and how retailers perceive market trends. SETTING: Fixed retail outlets subject to a ban on the display of tobacco products. PARTICIPANTS: Observational audit of all stores selling tobacco products (n=96) in 4 Scottish communities, conducted over 2 waves 12 months apart (2013-2014), and qualitative interviews with small retailers (n=25) in 4 matched communities. PRIMARY AND SECONDARY OUTCOME MEASURES: The audit measured e-cigarette display characteristics, advertising materials and proximity to other products, and differences by area-level disadvantage. Interviews explored retailers' perceptions of e-cigarette market opportunities and risks, and customer responses. RESULTS: The number of e-cigarette point-of-sale display units and number of brands displayed increased between waves. E-cigarettes were displayed close to products of interest to children in 36% of stores. Stores in more affluent areas were less likely to have external e-cigarette advertising than those in deprived areas. Although e-cigarettes delivered high profit margins, retailers were confused by the diversity of brands and products, and uncertain of the sector's viability. Some customers were perceived to purchase e-cigarettes as cessation aids, and others, particularly low-income smokers, as a cheaper adjunct to conventional tobacco. CONCLUSIONS: E-cigarette point-of-sale displays and number of brands displayed increased over 12 months, a potential cause for concern given their lack of regulation. Further scrutiny is needed of the content and effects of such advertising, and the potentially normalising effects of placing e-cigarettes next to products of interest to children. | |
dc.format.extent | 9 | |
dc.format.extent | 769328 | |
dc.language.iso | eng | |
dc.relation.ispartof | BMJ Open | en |
dc.subject | NDAS | en |
dc.subject | SDG 3 - Good Health and Well-being | en |
dc.title | E-cigarette marketing in UK stores : an observational audit and retailers' views | en |
dc.type | Journal article | en |
dc.contributor.institution | University of St Andrews. Child and Adolescent Health Research Unit | en |
dc.identifier.doi | https://doi.org/10.1136/bmjopen-2015-008547 | |
dc.description.status | Peer reviewed | en |
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