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dc.contributor.authorEadie, D
dc.contributor.authorStead, M
dc.contributor.authorMacKintosh, A M
dc.contributor.authorMacDonald, L
dc.contributor.authorPurves, R
dc.contributor.authorPearce, J
dc.contributor.authorTisch, C
dc.contributor.authorvan der Sluijs, Winfried
dc.contributor.authorAmos, A
dc.contributor.authorMacGregor, A
dc.contributor.authorHaw, S
dc.date.accessioned2016-02-12T14:40:11Z
dc.date.available2016-02-12T14:40:11Z
dc.date.issued2015-09-11
dc.identifier240963153
dc.identifier50da1c8e-a2f9-4241-8a8e-9ab2cd984beb
dc.identifier26362665
dc.identifier84947803396
dc.identifier000363484000067
dc.identifier.citationEadie , D , Stead , M , MacKintosh , A M , MacDonald , L , Purves , R , Pearce , J , Tisch , C , van der Sluijs , W , Amos , A , MacGregor , A & Haw , S 2015 , ' E-cigarette marketing in UK stores : an observational audit and retailers' views ' , BMJ Open , vol. 5 , no. 9 , e008547 . https://doi.org/10.1136/bmjopen-2015-008547en
dc.identifier.issn2044-6055
dc.identifier.urihttps://hdl.handle.net/10023/8214
dc.descriptionThis study was supported by grant 10/3000/07 from the National Institute for Health Research.en
dc.description.abstractOBJECTIVES: To explore how e-cigarettes are being promoted at point of sale in the UK and how retailers perceive market trends. SETTING: Fixed retail outlets subject to a ban on the display of tobacco products. PARTICIPANTS: Observational audit of all stores selling tobacco products (n=96) in 4 Scottish communities, conducted over 2 waves 12 months apart (2013-2014), and qualitative interviews with small retailers (n=25) in 4 matched communities. PRIMARY AND SECONDARY OUTCOME MEASURES: The audit measured e-cigarette display characteristics, advertising materials and proximity to other products, and differences by area-level disadvantage. Interviews explored retailers' perceptions of e-cigarette market opportunities and risks, and customer responses. RESULTS: The number of e-cigarette point-of-sale display units and number of brands displayed increased between waves. E-cigarettes were displayed close to products of interest to children in 36% of stores. Stores in more affluent areas were less likely to have external e-cigarette advertising than those in deprived areas. Although e-cigarettes delivered high profit margins, retailers were confused by the diversity of brands and products, and uncertain of the sector's viability. Some customers were perceived to purchase e-cigarettes as cessation aids, and others, particularly low-income smokers, as a cheaper adjunct to conventional tobacco. CONCLUSIONS: E-cigarette point-of-sale displays and number of brands displayed increased over 12 months, a potential cause for concern given their lack of regulation. Further scrutiny is needed of the content and effects of such advertising, and the potentially normalising effects of placing e-cigarettes next to products of interest to children.
dc.format.extent9
dc.format.extent769328
dc.language.isoeng
dc.relation.ispartofBMJ Openen
dc.subjectNDASen
dc.subjectSDG 3 - Good Health and Well-beingen
dc.titleE-cigarette marketing in UK stores : an observational audit and retailers' viewsen
dc.typeJournal articleen
dc.contributor.institutionUniversity of St Andrews. Child and Adolescent Health Research Uniten
dc.identifier.doi10.1136/bmjopen-2015-008547
dc.description.statusPeer revieweden


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