Social norms, morals and self-interest as determinants of pro-environment behaviours : the case of household recycling
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This paper considers the role which selfish, moral and social incentives and pressures play in explaining the extent to which stated choices over pro-environment behaviours vary across individuals. The empirical context is choices over household waste contracts and recycling actions in Poland. A theoretical model is used to show how cost-based motives and the desire for a positive self and social image combine to determine the utility from alternative choices of recycling behaviour. We then describe a discrete choice experiment designed to empirically investigate the effects such drivers have on stated choices. A hybrid logit model is used to link statements over attitudes to recycling to choices, dealing with a potential endogeneity problem caused by the joint effects of un-observables on attitudes and choices. We find that a substantial share of our respondents prefer to sort their waste at home rather than in a central sorting facility. This preference is associated with a moral/intrinsic motivation, involving a belief that sorting at home is more thorough than central sorting.
Czajkowski , M , Hanley , N & Nyborg , K 2017 , ' Social norms, morals and self-interest as determinants of pro-environment behaviours : the case of household recycling ' , Environmental and Resource Economics , vol. 66 , no. 4 , pp. 647-670 . https://doi.org/10.1007/s10640-015-9964-3
Environmental and Resource Economics
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