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dc.contributor.authorHutchings, Stephen
dc.contributor.authorGillespie, Marie
dc.contributor.authorYablokov, Ilya
dc.contributor.authorLvov, Ilia
dc.contributor.authorVoss, Alexander
dc.identifier.citationHutchings , S , Gillespie , M , Yablokov , I , Lvov , I & Voss , A 2015 , ' Staging the Sochi Winter Olympics 2014 on Russia Today and BBC World News : From soft power to geopolitical crisis ' , Participations: Journal of Audience Reception Studies , vol. 12 , no. 1 , pp. 630-658 .en
dc.identifier.otherBibtex: urn:210c342b85eb88af2539889a64bb9148
dc.identifier.otherORCID: /0000-0002-8053-2175/work/31093296
dc.description.abstractThis article compares how Russia Today (RT) and BBC World News (BBCWN) interacted with audiences on their social media platforms during the 2014 Sochi Winter Olympics. From the outset, the sporting events were overshadowed by tensions between Russia and ‘western’ nations over human rights. By the time the Sochi Games closed, the world had plunged into one of the gravest geopolitical crises since the Cold War – the confrontation over Russia’s annexation of Crimea, following dramatic regime change in Ukraine. This confrontation led to a disruption of the carefully orchestrated strategies of RT and BBCWN for staging the Games. The collision of a soft power spectacle and geopolitical crisis was most acutely felt and apparent at the interface between international broadcasting and social media where dissonant and dissenting discursive regimes clashed. This geopolitical standoff brought prior international tensions to a head as BBCWN struggled to manage the transition from a celebratory global media event to a geopolitical crisis. Unimpeded by established media conventions, RT’s approach to the transition was to attack and repudiate ‘western’ media and political discourses. RT, while loathed and despised in western media circles as a crude propagandistic news channel, has proved to be particularly adept in its uses of social media at times of global political events. The article sheds light on RT’s appeal to international audiences interested in counter-hegemonic assaults on ‘western’ media and political debate, and suggests directions for future research. It argues that RT thrives in a 24-hour news environment in which global crises become subject to rumours, counter-rumours and unverified accounts superseding one another in a cauldron of conflicting information and unanswered questions - fertile territory for RT’s conspiratorial ethos.
dc.relation.ispartofParticipations: Journal of Audience Reception Studiesen
dc.subjectSochi Olympics 2014en
dc.subjectInternational broadcasting and social mediaen
dc.subjectSoft poweren
dc.subjectRussia Todayen
dc.subjectBBC World Newsen
dc.subjectQA75 Electronic computers. Computer scienceen
dc.subjectH Social Sciencesen
dc.subjectJZ International relationsen
dc.titleStaging the Sochi Winter Olympics 2014 on Russia Today and BBC World News : From soft power to geopolitical crisisen
dc.typeJournal articleen
dc.contributor.institutionUniversity of St Andrews. School of Computer Scienceen
dc.description.statusPeer revieweden

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