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dc.contributor.authorSelvaretnam, Geethanjali
dc.contributor.authorYang, Jen-Yuan
dc.identifier.citationSelvaretnam , G & Yang , J-Y 2015 ' Factors affecting the financial success of motion pictures : what is the role of star power? ' School of Economics & Finance Discussion Paper , no. 1501 , University of St Andrews , pp. 1-25 .en
dc.identifier.otherPURE: 193901942
dc.identifier.otherPURE UUID: f46ae858-1af3-4998-a2a8-bace488896b1
dc.description.abstractIn the mid-1940s, American film industry was on its way up to its golden era as studios started mass-producing iconic feature films. The escalating increase in popularity of Hollywood stars was actively suggested for its direct links to box office success by academics. Using data collected in 2007, this paper carries out an empirical investigation on how different factors, including star power, affect the revenue of ‘home-run’ movies in Hollywood. Due to the subjective nature of star power, two different approaches were used: (1) number of nominations and wins of Academy Awards by the key players, and (2) average lifetime gross revenue of films involving the key players preceding the sample year. It is found that number of Academy awards nominations and wins was not statistically significant in generating box office revenue, whereas star power based on the second approach was statistically significant. Other significant factors were critics’ reviews, screen coverage and top distributor, while number of Academy awards, MPAA-rating, seasonality, being a sequel and popular genre were not statistically significant.
dc.publisherUniversity of St Andrews
dc.relation.ispartofseriesSchool of Economics & Finance Discussion Paperen
dc.rights(c) the author 2015en
dc.subjectstar poweren
dc.subjectmotion picture industryen
dc.subjectbox-office earningsen
dc.subjectacademy awardsen
dc.subjectPN1993 Motion Picturesen
dc.subjectHB Economic Theoryen
dc.titleFactors affecting the financial success of motion pictures : what is the role of star power?en
dc.typeWorking or discussion paperen
dc.contributor.institutionUniversity of St Andrews.School of Economics and Financeen

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