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Cross-cultural agreement in facial attractiveness preferences : the role of ethnicity and gender

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Perrett_2015_PLOSone_Cross_CC.pdf (289.2Kb)
Date
02/07/2014
Author
Coetzee, Vinet
Greeff, Jaco M.
Stephen, Ian D.
Perrett, David I.
Keywords
Mate preferences
Physical attractiveness
Womens preferences
Face recognition
Race
Health
Beauty
Clor
Judgments
Identification
BF Psychology
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Abstract
Previous work showed high agreement in facial attractiveness preferences within and across cultures. The aims of the current study were twofold. First, we tested cross-cultural agreement in the attractiveness judgements of White Scottish and Black South African students for own-and other-ethnicity faces. Results showed significant agreement between White Scottish and Black South African observers' attractiveness judgements, providing further evidence of strong cross-cultural agreement in facial attractiveness preferences. Second, we tested whether cross-cultural agreement is influenced by the ethnicity and/or the gender of the target group. White Scottish and Black South African observers showed significantly higher agreement for Scottish than for African faces, presumably because both groups are familiar with White European facial features, but the Scottish group are less familiar with Black African facial features. Further work investigating this discordance in cross-cultural attractiveness preferences for African faces show that Black South African observers rely more heavily on colour cues when judging African female faces for attractiveness, while White Scottish observers rely more heavily on shape cues. Results also show higher cross-cultural agreement for female, compared to male faces, albeit not significantly higher. The findings shed new light on the factors that influence cross-cultural agreement in attractiveness preferences.
Citation
Coetzee , V , Greeff , J M , Stephen , I D & Perrett , D I 2014 , ' Cross-cultural agreement in facial attractiveness preferences : the role of ethnicity and gender ' , PLoS ONE , vol. 9 , no. 7 , e99629 . https://doi.org/10.1371/journal.pone.0099629
Publication
PLoS ONE
Status
Peer reviewed
DOI
https://doi.org/10.1371/journal.pone.0099629
ISSN
1932-6203
Type
Journal article
Rights
© 2014 Coetzee et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited.
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  • University of St Andrews Research
URL
http://journals.plos.org/plosone/article?id=10.1371/journal.pone.0099629#s5
URI
http://hdl.handle.net/10023/6633

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