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dc.contributor.authorFranklin, Michael Charles Bailey
dc.contributor.authorSearle, Nicola Charlotte
dc.contributor.authorStoyanova, Dimitrinka
dc.contributor.authorTownley, Barbara
dc.identifier.citationFranklin , M C B , Searle , N C , Stoyanova , D & Townley , B 2013 , ' Innovation in the application of digital tools for managing uncertainty : the case of UK independent film ' , Journal of Creativity and Innovation Management , vol. 22 , no. 3 , pp. 320-333 .
dc.identifier.otherPURE: 76919301
dc.identifier.otherPURE UUID: e1ecac57-15fe-45a3-898b-6686a923388a
dc.identifier.otherWOS: 000323375300008
dc.identifier.otherScopus: 84900312625
dc.description.abstractThis research investigates innovation in how film producers use social digital tools to engage consumers, reduce demand uncertainty and respond to the challenge of digital disruption that affects the traditional film value chain. Through three empirical case studies of film production and exploitation, we examine examples of innovation in product, service, distribution, marketing and process, each having important implications at the organizational level. Our findings show that innovations in one area have important implications for other areas, distribution impacting on concepts of product and service, for example. We also show that internal firm micro-process dynamics impact directly on external interactions between the firm, consumers en masse and partner firms. Our research thus lies at the nexus of innovation, social media and uncertainty management, and questions the boundaries found in innovation types' or dominant taxonomies in traditional R&D frames.
dc.relation.ispartofJournal of Creativity and Innovation Managementen
dc.rights© 2013 John Wiley & Sons Ltd. This is the accepted version of the following article: Franklin, M., Searle, N., Stoyanova, D. and Townley, B. (2013), Innovation in the Application of Digital Tools for Managing Uncertainty: The Case of UK Independent Film. Creativity and Innovation Management, 22: 320–333. doi: 10.1111/caim.12029, which has been published in final form at
dc.subjectCreative industriesen
dc.subjectHD61 Risk Managementen
dc.titleInnovation in the application of digital tools for managing uncertainty : the case of UK independent filmen
dc.typeJournal articleen
dc.contributor.sponsorEconomic & Social Research Councilen
dc.contributor.institutionUniversity of St Andrews. School of Managementen
dc.description.statusPeer revieweden

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