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dc.contributor.authorMarsden, Sarah Victoria
dc.identifier.citationMarsden , S V 2013 , ' Media metrics : how Arab and Western media construct success and failure in the ‘Global War on Terror’ ' , Perspectives on Terrorism , vol. 7 , no. 6 .en
dc.identifier.otherPURE: 88827351
dc.identifier.otherPURE UUID: f3900721-33c5-4019-b5d0-6feeaa22037e
dc.identifier.otherORCID: /0000-0002-4763-5068/work/80257713
dc.description.abstractThe media has played an important role in the ‘Global War on Terror’, and has received significant scholarly attention as a result. However, the way in which different media represent and construct notions of success and failure has been less well examined. In addressing this gap, this article offers a comparative analysis of several hundred media sources drawn from Western and English language Arab press outlets, published up until the turn of the decade. Through this analysis, the paper examines the way in which different sources understand progress and regress in the conflict. The themes that emerge from this corpus suggest, not only that the two sets of sources demonstrate different conceptualisations of success and failure, but more interestingly, that through construction of specific metrics, they betray very different understandings about the nature of the conflict itself. In turn this constructs quite different interpretations of what ‘winning’ the ‘Global War on Terror’ might mean for the protagonists. In a largely consistent interpretation of the GWOT, Arab media interpret the conflict through the lens of American efforts to assert power and influence on a global stage. Western media metrics, on the other hand, evolve from a largely militaristic confrontation, to an ideological conflict, and finally constructing the GWOT as a global effort to bring down a movement. Notably, according to both Arab and Western measures, the media sources examined here suggest America is losing.
dc.relation.ispartofPerspectives on Terrorismen
dc.rightsCopyright 2013, the Author. This work is licensed under a Creative Commons Attribution 3.0 License (
dc.subjectJZ International relationsen
dc.subjectSDG 16 - Peace, Justice and Strong Institutionsen
dc.titleMedia metrics : how Arab and Western media construct success and failure in the ‘Global War on Terror’en
dc.typeJournal articleen
dc.description.versionPublisher PDFen
dc.contributor.institutionUniversity of St Andrews. School of International Relationsen
dc.contributor.institutionUniversity of St Andrews. The Handa Centre for the Study of Terrorism and Political Violenceen
dc.description.statusPeer revieweden

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