RAMÓN, Sociedad limitada. Consumo y creación en la estética de Ramón Gómez de la Serna.

Abstract

This article will study the creative process of Ramón Gómez de la Serna taking into account the intertwining of the practices of consumption and production of the capitalist system and the literary practices and aesthetic conceptions of this author. Our analysis proposes how Gómez de la Serna understands the mechanisms at play in the marxists analysis of the fetishism of the commodity as aesthetic tools for the creation of literary images. As an extension of this approach and taking as a departing point the analysis of the two editions of El rastro (1914 and 1931), our exploration will cover the creative role of Gómez de la Serna’s own understanding of the nature of his books as commodities.