'Blog This' : surfing the metropolis and the method of London

Abstract

this article examines the ways in which a group of London webloggers or online journal keepers constitute their city. They claim that their strategies for knowing London are derived from techniques for knowing the Internet. In particular, webloggers adapt the activity and culture of online surfing. The article investigates the method of ‘blogging’ alongside and against the interpretive strategies deployed by urban theorists and sketch writers. It is intended as a contribution to urban anthropology, anthropology of the Internet, the anthropology of knowledge and the ethnography of London.