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Determining the impact of smoking point of sale legislation among youth (Display) study : a protocol for an evaluation of public health policy

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1471_2458_14_251.pdf (181.0Kb)
Date
14/03/2014
Author
Sally Haw
Amanda Amos
Douglas Eadie
John Frank
Laura MacDonald
Anne Marie MacKintosh
Andy MacGregor
Jamie Pearce
Clare Sharp
Martin Stead
Catherine Tisch
van der Sluijs, Winfried
Keywords
Tobacco advertising
Point of sale (POS)
Public health policy
Youth smoking
Health legislation
Longitudinal study
SDG 3 - Good Health and Well-being
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Abstract
Background: Tobacco advertising and product promotions have been largely banned in the UK but point of sale (POS) tobacco advertising is one of the few places where tobacco products may be legitimately advertised. POS displays have been shown to increase susceptibility to smoking, experimentation and initiation into smoking. These displays may also influence perceived prevalence of smoking and the perception that tobacco products are easily obtained and are a 'normal' product. A ban of POS tobacco advertising was introduced in Scotland in large tobacco retail outlets of over 280m2 internal sales floor areas (mainly supermarkets) in April 2013 and will be extended to include smaller tobacco retail outlets in April 2015. However, the impact of POS bans on smoking attitudes, behaviours and prevalence has yet to be determined. Methods: This study has a multi-modal before and after design and uses mixed methods to collect data, at baseline and then with longitudinal follow-up for 4 years, in four purposively selected communities. For the purposes of the study, community is defined as the catchment areas of the secondary schools selected for study. There are four main components to the on-going study. In each of the four communities, at baseline and in follow-up years, there will be: mapping and spatial analyses of tobacco retail outlets; tobacco advertising and marketing audits of tobacco retail outlets most used by young people; cross-sectional school surveys of secondary school pupils; and focus group interviews with purposive samples of secondary school pupils. The tobacco audit is supplemented by interviews and observations conducted with a panel of tobacco retailers recruited from four matched communities. Discussion: This study examines the impact of the implementation of both a partial and comprehensive ban on point of sale (POS) tobacco advertising on attitudes to smoking, brand awareness, perceived ease of access to tobacco products and youth smoking prevalence. The results will be of considerable interest to policy makers both from the UK and other jurisdictions where they are considering the development and implementation of similar legislation.
Citation
Sally Haw , Amanda Amos , Douglas Eadie , John Frank , Laura MacDonald , Anne Marie MacKintosh , Andy MacGregor , Jamie Pearce , Clare Sharp , Martin Stead , Catherine Tisch & van der Sluijs , W 2014 , ' Determining the impact of smoking point of sale legislation among youth (Display) study : a protocol for an evaluation of public health policy ' , BMC Public Health , vol. 14 , no. 251 . https://doi.org/10.1186/1471-2458-14-251
Publication
BMC Public Health
Status
Peer reviewed
DOI
https://doi.org/10.1186/1471-2458-14-251
ISSN
1471-2458
Type
Journal article
Rights
© 2014 Haw et al. This is an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/2.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. The Creative Commons Public Domain Dedication waiver (http://creativecommons.org/publicdomain/zero/1.0/) applies to the data made available in this article, unless otherwise stated.
Description
This is the provisional PDF of the accepted article. The fully formatted version will be available from the publisher's website.
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  • University of St Andrews Research
URI
http://hdl.handle.net/10023/4530

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