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dc.contributor.authorRoscoe, Philip John
dc.date.accessioned2013-05-09T16:31:17Z
dc.date.available2013-05-09T16:31:17Z
dc.date.issued2013-06
dc.identifier.citationRoscoe , P J 2013 , ' Constructing the retail investor : performativity and power in the market for investment services ' , Paper presented at 38th Annual Macromarketing Conference , Toronto , Canada , 4/06/13 - 7/06/13 .en
dc.identifier.citationconferenceen
dc.identifier.otherPURE: 52282630
dc.identifier.otherPURE UUID: c0200b8e-3460-4492-ae55-db25161d8e29
dc.identifier.urihttp://hdl.handle.net/10023/3516
dc.description.abstractThis paper examines retail investment as a practice performed by marketing knowledge and highlights the power effects of market devices. Using a qualitative study of retail investors in the United Kingdom, it considers the devices and discourses that structure investment behaviour. It draws attention to parallels between the precepts of the market studies programme and the Foucauldian literature of governance technologies in neo-liberal capitalism. Market devices and heterodox ways of understanding the financial market constitute investors as docile consumers of investment services. Self-discipline and confession are normalising technologies that help investors cope with difficulties and losses in the market.
dc.format.extent27
dc.language.isoeng
dc.rightsThis is the author's preprint version of this work.en
dc.subjectHB Economic Theoryen
dc.subjectHF Commerceen
dc.subject.lccHBen
dc.subject.lccHFen
dc.titleConstructing the retail investor : performativity and power in the market for investment servicesen
dc.typeConference paperen
dc.description.versionPreprinten
dc.contributor.institutionUniversity of St Andrews.School of Managementen
dc.description.statusNon peer revieweden
dc.identifier.urlhttp://macromarketing.org/?page_id=318en
dc.identifier.urlhttp://macromarketing.org/?page_id=6en


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