Coordination, sensemaking, and idea work : How founding teams pivot their venture ideas

Abstract

This study offers novel insights into how team structure and flexibility affect pivoting. It details how founding team coordination practices shape individual and collective sensemaking of feedback and efforts to improve a venture idea. Following seven founding teams, we identified how teams with overlapping responsibilities enjoyed the flexibility of both fragmented and holistic sensemaking. This enabled them to pivot when needed but otherwise persevere with their venture idea. In contrast, teams with clear separation of responsibilities engaged in fragmented sensemaking and only persevered with their idea. Our findings advance research on founding team coordination, pivoting, and teams' understanding of their venture ideas.