Eye color is more important than skin color for clothing color aesthetics
MetadataShow full item record
Fashion advice for clothing color is most often based on the wearer’s skin color, though hair and eye color are also considered. More saturated, warm (e.g., orange-red) colors have been found to be judged more aesthetic for White women with a relatively tanned (high melanin) skin complexion than for those with a relatively light complexion. Melanin levels in the skin, hair, and iris are correlated but the relative importance of these features for aesthetic judgments of clothing is unclear. I first replicated the preference for warm garment color for women with a darker complexion (Experiment 1 Task A). I then tested the relative importance of skin, eye, and hair color by transforming skin color between low- and high-melanin levels (Experiment 1 Task A) and by transplanting eyes between facial images (Experiment 2). Results revealed a dominant role of iris color with warmer, more saturated, and darker clothing colors being chosen for faces with darker eyes. Skin color had little influence. Even when participants were instructed to match clothing to skin color, they used eye color as a basis for clothing color choice. The results indicate that the emphasis on skin color for personal clothing color choice may be misplaced.
Perrett , D I 2023 , ' Eye color is more important than skin color for clothing color aesthetics ' , Psychology of Aesthetics, Creativity, and the Arts , vol. Advance online . https://doi.org/10.1037/aca0000626
Psychology of Aesthetics, Creativity, and the Arts
Copyright © 2023 the Authors. This work has been made available online in accordance with the University of St Andrews Open Access policy. This accepted manuscript is distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. The final published version of this work is available at https://doi.org/10.1037/aca0000626.
Items in the St Andrews Research Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
Showing items related by title, author, creator and subject.
Froebel, Markus; Schwab, Tobias; Kliem, Mona; Hofmann, Simone; Leo, Karl; Gather, Malte C. (2015-02) - Journal articleOrganic light-emitting diodes (OLEDs) have gained considerable attention because of their use of inherently flexible materials and their compatibility with facile roll-to-roll and printing processes. In addition to high ...
Cuthill, Innes; Sanghera, N. Simon; Penacchio, Olivier; Lovell, Paul George; Ruxton, Graeme Douglas; Harris, Julie (2016-11-15) - Journal articleCountershading, the widespread tendency of animals to be darker on the side that receives strongest illumination, has classically been explained as an adaptation for camouflage: obliterating cues to 3D shape and enhancing ...
Munar, Enric; Gomez-Puerto, Gerardo; Call, Josep; Nadal, Marcos (2015-11-11) - Journal articleAmong the visual preferences that guide many everyday activities and decisions, from consumer choices to social judgment, preference for curved over sharp-angled contours is commonly thought to have played an adaptive role ...