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dc.contributor.authorAcerbi, Alberto
dc.contributor.authorBurns, John
dc.contributor.authorCabuk, Unal
dc.contributor.authorKryczka, Jakub
dc.contributor.authorTrapp, Bethany
dc.contributor.authorValletta, John Joseph
dc.contributor.authorMesoudi, Alex
dc.date.accessioned2023-05-12T16:30:03Z
dc.date.available2023-05-12T16:30:03Z
dc.date.issued2023-08
dc.identifier.citationAcerbi , A , Burns , J , Cabuk , U , Kryczka , J , Trapp , B , Valletta , J J & Mesoudi , A 2023 , ' Sentiment analysis of the Twitter response to Netflix's Our Planet documentary ' , Conservation Biology , vol. 37 , no. 4 , e14060 . https://doi.org/10.1111/cobi.14060en
dc.identifier.issn0888-8892
dc.identifier.otherPURE: 283031269
dc.identifier.otherPURE UUID: da866ff3-4dd4-41bd-970d-1946ca712c75
dc.identifier.otherRIS: urn:FBA052F5B6A453B449CE7CFCD60D81EB
dc.identifier.otherScopus: 85152653280
dc.identifier.urihttps://hdl.handle.net/10023/27609
dc.description.abstractThe role of nature documentaries in shaping public attitudes and behavior toward conservation and wildlife issues is unclear. We analyzed the emotional content of over 2 million tweets related to Our Planet, a major nature documentary released on Netflix, with dictionary and rule-based automatic sentiment analysis. We also compared the sentiment associated with species mentioned in Our Planet and a set of control species with similar features but not mentioned in the documentary. Tweets were largely negative in sentiment at the time of release of the series. This effect was primarily linked to the highly skewed distributions of retweets and, in particular, to a single negatively valenced and massively retweeted tweet (>150,000 retweets). Species mentioned in Our Planet were associated with more negative sentiment than the control species, and this effect coincided with a short period following the airing of the series. Our results are consistent with a general negativity bias in cultural transmission and document the difficulty of evoking positive sentiment, on social media and elsewhere, in response to environmental problems.
dc.format.extent10
dc.language.isoeng
dc.relation.ispartofConservation Biologyen
dc.rightsCopyright © 2023 The Authors. Conservation Biology published by Wiley Periodicals LLC on behalf of Society for Conservation Biology. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.en
dc.subjectNature documentariesen
dc.subjectConservation culturomicsen
dc.subjectSocial mediaen
dc.subjectSentiment analysisen
dc.subjectNegative biasen
dc.subjectCultural evolutionen
dc.subjectGE Environmental Sciencesen
dc.subjectQA75 Electronic computers. Computer scienceen
dc.subject3rd-DASen
dc.subjectNISen
dc.subject.lccGEen
dc.subject.lccQA75en
dc.titleSentiment analysis of the Twitter response to Netflix's Our Planet documentaryen
dc.typeJournal articleen
dc.description.versionPublisher PDFen
dc.contributor.institutionUniversity of St Andrews. School of Computer Scienceen
dc.contributor.institutionUniversity of St Andrews. Statisticsen
dc.identifier.doihttps://doi.org/10.1111/cobi.14060
dc.description.statusPeer revieweden


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