Lifting the hood of supply and demand for trademarks of start‐ups : partial observability estimates
Abstract
This paper estimates simultaneously the supply and the demand determinants of the trademark adoption decision made by start‐ups. We use a partial observability econometric model, as non‐adoption is unobserved. Estimation is by maximum likelihood using the partial observability bivariate probit (POBP) model for an unbalanced longitudinal panel of surviving US start‐ups (2004–2011). Our model is shown to provide a good explanation of supply and demand determinants of trademark adoption. For example, size, incorporation and expenditure on R&D are important on the supply side; and copyrights, licensing out and being in a high knowledge information sector are important on the demand side.
Citation
Power , B & Reid , G C 2022 , ' Lifting the hood of supply and demand for trademarks of start‐ups : partial observability estimates ' , Managerial and Decision Economics , vol. Early View , 11 . https://doi.org/10.1002/mde.3683
Publication
Managerial and Decision Economics
Status
Peer reviewed
ISSN
0143-6570Type
Journal article
Rights
Copyright © 2022 The Authors. Managerial and Decision Economics published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution-NonCommercial-NoDerivs License, which permits use and distribution in any medium, provided the original work is properly cited, the use is non-commercial and no modifications or adaptations are made.
Description
Open access funding provided by IReL.Collections
Items in the St Andrews Research Repository are protected by copyright, with all rights reserved, unless otherwise indicated.