Perceived success of hybrid microorganizations in a contested category
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The organizational literature privileges objective performance indicators often selected by researchers. There is scarce research focusing on legitimacy-challenged hybrid and microorganizations and on perceived success under exigent conditions. To address this scarcity, this study, conducted among complementary and alternative medicine (CAM) microorganizations, explores success as a subjective measure originating from managers’ perceptions. For the purpose, it integrates cognitive mapping and multiple criteria decision analysis (MCDA) — a methodological contribution to construct a subjective-success framework that can be helpful for contested hybrid microorganizations. Seven factors emerged, of which human capital is recognized as critical, while external factors are considered unimportant.
Bicho , M , Nikolaeva , R , Ferreira , F & Lages , C 2020 , ' Perceived success of hybrid microorganizations in a contested category ' , Journal of Small Business Management , vol. Latest Articles . https://doi.org/10.1080/00472778.2020.1740536 , https://doi.org/10.1080/00472778.2020.1740536
Journal of Small Business Management
Copyright © 2020 International Council for Small Business. This work has been made available online in accordance with publisher policies or with permission. Permission for further reuse of this content should be sought from the publisher or the rights holder. This is the author created accepted manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at https://doi.org/10.1080/00472778.2020.1740536
DescriptionThis work was funded by National Funds through FCT – Fundação para a Ciência e Tecnologia under the projects: SFRH/BD/75698/2011, UID/GES/00315/2013, UID/GES/00315/2019, UID/ECO/00124/2013 and by POR Lisboa under the project LISBOA-01-0145-FEDER-007722.
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