Perceived success of hybrid microorganizations in a contested category
Abstract
The organizational literature privileges objective performance indicators often selected by researchers. There is scarce research focusing on legitimacy-challenged hybrid and microorganizations and on perceived success under exigent conditions. To address this scarcity, this study, conducted among complementary and alternative medicine (CAM) microorganizations, explores success as a subjective measure originating from managers’ perceptions. For the purpose, it integrates cognitive mapping and multiple criteria decision analysis (MCDA) — a methodological contribution to construct a subjective-success framework that can be helpful for contested hybrid microorganizations. Seven factors emerged, of which human capital is recognized as critical, while external factors are considered unimportant.
Citation
Bicho , M , Nikolaeva , R , Ferreira , F & Lages , C 2022 , ' Perceived success of hybrid microorganizations in a contested category ' , Journal of Small Business Management , vol. 60 , no. 4 , pp. 859-891 . https://doi.org/10.1080/00472778.2020.1740536
Publication
Journal of Small Business Management
Status
Peer reviewed
ISSN
0047-2778Type
Journal article
Description
This work was funded by National Funds through FCT – Fundação para a Ciência e Tecnologia under the projects: SFRH/BD/75698/2011, UID/GES/00315/2013, UID/GES/00315/2019, UID/ECO/00124/2013 and by POR Lisboa under the project LISBOA-01-0145-FEDER-007722.Collections
Items in the St Andrews Research Repository are protected by copyright, with all rights reserved, unless otherwise indicated.
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