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dc.contributor.authorOlamijuwon, Emmanuel
dc.contributor.authorOdimegwu, Clifford
dc.date.accessioned2021-07-30T10:30:02Z
dc.date.available2021-07-30T10:30:02Z
dc.date.issued2021-07-29
dc.identifier.citationOlamijuwon , E & Odimegwu , C 2021 , ' Sexuality education in the digital age : modelling the predictors of acceptance and behavioural intention to access and interact with sexuality information on social media ' , Sexuality Research and Social Policy , vol. First Online . https://doi.org/10.1007/s13178-021-00619-1en
dc.identifier.issn1868-9884
dc.identifier.otherPURE: 275040419
dc.identifier.otherPURE UUID: c51fea14-c0f8-465f-9f7d-1897f16ce79d
dc.identifier.otherORCID: /0000-0002-6109-8131/work/97885700
dc.identifier.otherScopus: 85111659183
dc.identifier.otherWOS: 000679300600001
dc.identifier.urihttp://hdl.handle.net/10023/23683
dc.descriptionThe authors gratefully acknowledge the Southern Africa Systems Analysis Centre (SASAC) and the University of the Witwatersrand for providing partial funding to support this study.en
dc.description.abstractIntroduction Diverse literature on sexual health promotion using social media suggests that increasing information reach and interaction are crucial. This study integrated the unified theory of acceptance and use of technology (UTAUT) to model the predictors of young adults’ behavioural intention to use and interact with sexuality education on social media. Methods A total of 936 young adults in Kenya, Nigeria, and South Africa who had access to the internet and Facebook were recruited via Facebook’s advertising platform from 22 May 2020 to 8 June 2020. A structural equation model was fitted on the sample to identify the individual attributes associated with the intention to use and interact with sexuality information on social media. Results About 84% of the young adults in the sample consider social media an appropriate medium for sexual health communication, with Facebook being the most preferred (40%) digital platform for sexual health promotion. Results from the structural equation model showed that performance expectancy (β = 0.18, P < 0.001), social influence (β = 0.09, P = 0.047), effort expectancy (β = 0.25, P < 0.001), facilitating condition (β = 0.33, P < 0.001), and attitude (β = 0.10, P = 0.039) were significantly associated with the intention to access sexuality education on social media. These factors (except attitude) were also significantly associated with the intention to interact with sexual health information on social media. Conclusions Young people with internet access are amenable to receiving and interacting with sexuality information on social media. The use of social media for sexuality education is associated with whether such use is free of effort, endorsed by society, align with their engagements with other messages, and helps them achieve improvement in their sexual and reproductive health. Policy Implications Strategies to increase access and interaction with sexuality information on social media help young people make an informed decision about their sexuality. Such use should also be free of effort, align with the way they interact with other information on social media, and supported by the society.
dc.format.extent14
dc.language.isoeng
dc.relation.ispartofSexuality Research and Social Policyen
dc.rightsCopyright © The Author(s) 2021. Open Access. This article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/.en
dc.subjectSocial mediaen
dc.subjectMeta-UTAUTen
dc.subjectSexuality educationen
dc.subjectYoung adultsen
dc.subjectAfricaen
dc.subjectFacebooken
dc.subjectSexual and reproductive healthen
dc.subjectRA0421 Public health. Hygiene. Preventive Medicineen
dc.subjectH Social Sciences (General)en
dc.subjectDASen
dc.subject.lccRA0421en
dc.subject.lccH1en
dc.titleSexuality education in the digital age : modelling the predictors of acceptance and behavioural intention to access and interact with sexuality information on social mediaen
dc.typeJournal articleen
dc.description.versionPublisher PDFen
dc.contributor.institutionUniversity of St Andrews.School of Geography & Sustainable Developmenten
dc.identifier.doihttps://doi.org/10.1007/s13178-021-00619-1
dc.description.statusPeer revieweden


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