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dc.contributor.authorNeville, Fergus G.
dc.contributor.authorTempleton, Anne
dc.contributor.authorSmith, Joanne
dc.contributor.authorLouis, Winnifred
dc.identifier.citationNeville , F G , Templeton , A , Smith , J & Louis , W 2021 , ' Social norms, social identities and the COVID-19 pandemic : theory and recommendations ' , Social and Personality Psychology Compass , vol. 15 , no. 5 , e12596 .
dc.identifier.otherPURE: 273247008
dc.identifier.otherPURE UUID: e4534466-8ab2-4a7d-a5ec-e9655ae6aebb
dc.identifier.otherORCID: /0000-0001-7377-4507/work/92372221
dc.identifier.otherWOS: 000638720600001
dc.identifier.otherScopus: 85104148119
dc.descriptionFunding information: Economic and Social Research Council grant awarded to FGN: ES/V005383/1.en
dc.description.abstractSustained mass behaviour change is needed to tackle the COVID‐19 pandemic, but many of the required changes run contrary to existing social norms (e.g., physical closeness with in‐group members). This paper explains how social norms and social identities are critical to explaining and changing public behaviour. Recommendations are presented for how to harness these social processes to maximise adherence to COVID‐19 public health guidance. Specifically, we recommend that public health messages clearly define who the target group is, are framed as identity‐affirming rather than identity‐contradictory, include complementary injunctive and descriptive social norm information, are delivered by in‐group members and that support is provided to enable the public to perform the requested behaviours.
dc.relation.ispartofSocial and Personality Psychology Compassen
dc.rightsCopyright © 2021 The Authors. Social and Personality Psychology Compass published by John Wiley & Sons Ltd. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.en
dc.subjectSocial normsen
dc.subjectSocial identitiesen
dc.subjectBehaviour changeen
dc.subjectBF Psychologyen
dc.subjectRA0421 Public health. Hygiene. Preventive Medicineen
dc.subjectOrganizational Behavior and Human Resource Managementen
dc.subjectBusiness, Management and Accounting (miscellaneous)en
dc.subjectApplied Psychologyen
dc.subjectSocial Psychologyen
dc.titleSocial norms, social identities and the COVID-19 pandemic : theory and recommendationsen
dc.typeJournal articleen
dc.description.versionPublisher PDFen
dc.contributor.institutionUniversity of St Andrews.School of Managementen
dc.description.statusPeer revieweden

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