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"The Hollywood Powder Puff War" : Technicolor cosmetics in the 1930s
Item metadata
dc.contributor.author | Dootson, Kirsty Sinclair | |
dc.date.accessioned | 2019-04-22T16:30:02Z | |
dc.date.available | 2019-04-22T16:30:02Z | |
dc.date.issued | 2016 | |
dc.identifier | 258664017 | |
dc.identifier | 86f5172a-dec3-4d74-945d-d0b35cee96e7 | |
dc.identifier | 84974633282 | |
dc.identifier.citation | Dootson , K S 2016 , ' "The Hollywood Powder Puff War" : Technicolor cosmetics in the 1930s ' , Film History , vol. 28 , no. 1 , pp. 107-131 . https://doi.org/10.2979/filmhistory.28.1.04 | en |
dc.identifier.issn | 0892-2160 | |
dc.identifier.uri | https://hdl.handle.net/10023/17577 | |
dc.description.abstract | This essay examines the rivalry between cosmetics firms Max Factor and Elizabeth Arden in 1930s Hollywood as they competed for dominance in the field of Technicolor cosmetics. This rivalry, dubbed “the Hollywood Powder Puff War” by the press, was far from a trivial skirmish but is discussed here as the site where labor practices, racial constructions, and female identity were contested. Against a backdrop of industrial action in studio makeup departments, I argue that Factor's Technicolor cosmetics line ultimately triumphed over Arden's by reinforcing whiteness as a beauty ideal during the transition from black-and-white to color film. | |
dc.format.extent | 25 | |
dc.format.extent | 632717 | |
dc.language.iso | eng | |
dc.relation.ispartof | Film History | en |
dc.subject | Max Factor | en |
dc.subject | Technicolor | en |
dc.subject | Makeup | en |
dc.subject | Cosmetics | en |
dc.subject | Hollywood | en |
dc.subject | Labor history | en |
dc.subject | Whiteness | en |
dc.subject | Female spectatorship | en |
dc.subject | PN1993 Motion Pictures | en |
dc.subject | N Visual arts (General) For photography, see TR | en |
dc.subject | BDC | en |
dc.subject | R2C | en |
dc.subject.lcc | PN1993 | en |
dc.subject.lcc | N1 | en |
dc.title | "The Hollywood Powder Puff War" : Technicolor cosmetics in the 1930s | en |
dc.type | Journal article | en |
dc.contributor.institution | University of St Andrews. Film Studies | en |
dc.identifier.doi | https://doi.org/10.2979/filmhistory.28.1.04 | |
dc.description.status | Peer reviewed | en |
dc.date.embargoedUntil | 2017-11-26 |
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