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dc.contributor.authorvan Osch, Suzanne
dc.contributor.authorHynes, Stephen
dc.contributor.authorO’Higgins, Tim
dc.contributor.authorHanley, Nick
dc.contributor.authorCampbell, Danny
dc.contributor.authorFreeman, Shirra
dc.identifier.citationvan Osch , S , Hynes , S , O’Higgins , T , Hanley , N , Campbell , D & Freeman , S 2017 , ' Estimating the Irish public's willingness to pay for more sustainable salmon produced by integrated multi-trophic aquaculture ' , Marine Policy , vol. 84 , pp. 220-227 .
dc.identifier.otherPURE: 250652037
dc.identifier.otherPURE UUID: af3ec359-0d9e-4d74-bed2-c9d5b8e3b6ed
dc.identifier.otherRIS: urn:E10C25DFDD23461CC1D7C0F1191A4BFB
dc.identifier.otherScopus: 85026659390
dc.identifier.otherWOS: 000413279900025
dc.description.abstractIntegrated Multi-Trophic Aquaculture (IMTA) has been put forward as a potential sustainable alternative to single fin fish species aquaculture. In IMTA, several species are combined in the production process. Integrating species has a conceivable dual advantage; the environmental impact can be lowered through nutrient cycling and from an economic perspective there is potential for increased efficiency, product diversification and a higher willingness to pay for more environmentally friendly produced salmon. This paper presents the results from a choice experiment which examines whether the Irish public is willing to pay a premium for “sustainably produced” farmed salmon from an IMTA process. Uniquely, an ecolabel was used in the design, based on familiar energy rating labels, to communicate the environmental pressure of fish farming to respondents. The experiment demonstrates that the Irish public has a willingness to pay a price premium for sustainability in salmon farming and for locally produced salmon.
dc.relation.ispartofMarine Policyen
dc.rights© 2017 Published by Elsevier Ltd. This work has been made available online in accordance with the publisher’s policies. This is the author created accepted version manuscript following peer review and as such may differ slightly from the final published version. The final published version of this work is available at
dc.subjectSustainable aquacultureen
dc.subjectChoice experimentsen
dc.subjectWillingness to payen
dc.subjectGE Environmental Sciencesen
dc.subjectSH Aquaculture. Fisheries. Anglingen
dc.subjectHD28 Management. Industrial Managementen
dc.titleEstimating the Irish public's willingness to pay for more sustainable salmon produced by integrated multi-trophic aquacultureen
dc.typeJournal articleen
dc.contributor.institutionUniversity of St Andrews. School of Geography & Sustainable Developmenten
dc.description.statusPeer revieweden

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