An experimental study of the effects of tattoo genre on perceived trustworthiness : not all tattoos are created equal
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This paper examines the effects of different genres of body art on the perceived trustworthiness of hypothetical men and women with tattoos. It argues that body art is a salient cultural signal that denotes group membership and can also lead to the perception of a potential threat of harm on the part of the truster. The research finds that tattoos depicting images of violence and nudity result in the lowest levels of perceived trustworthiness; tattoos depicting images of Christianity and natural floral settings result in the highest levels of perceived trustworthiness; and the tribal tattoo genre occupies a neutral position on the trustworthiness spectrum. Whether the truster has a tattoo and shares the Christian faith with the trustee are also significant factors, as is the gender of the tattooed trustee. This paper is the first study ever to examine the effects of different genres of tattoos, thus going beyond previous research that overwhelmingly measures body art as a simple binary variable (e.g., whether or not the respondent has a tattoo).
Timming , A R & Perrett , D I 2017 , ' An experimental study of the effects of tattoo genre on perceived trustworthiness : not all tattoos are created equal ' Journal of Trust Research , vol. 7 , no. 2 , pp. 115-128 . https://doi.org/10.1080/21515581.2017.1289847
Journal of Trust Research
Copyright © 2017, Taylor & Francis. This work is made available online in accordance with the publisher’s policies. This is the author created, accepted version manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at: https://doi.org/10.1080/21515581.2017.1289847
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