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dc.contributor.authorPalo, Teea
dc.contributor.authorMason, Katy
dc.contributor.authorRoscoe, Philip John
dc.date.accessioned2018-08-10T14:30:09Z
dc.date.available2018-08-10T14:30:09Z
dc.date.issued2020-01-01
dc.identifier253425749
dc.identifier5a1972cc-26c8-4e31-9f36-d59c2c96a21f
dc.identifier85052593618
dc.identifier000507644200003
dc.identifier.citationPalo , T , Mason , K & Roscoe , P J 2020 , ' Performing a myth to make a market : The construction of the ‘magical world’ of Santa ' , Organization Studies , vol. 41 , no. 1 , pp. 53-75 . https://doi.org/10.1177/0170840618789192en
dc.identifier.issn0170-8406
dc.identifier.otherORCID: /0000-0002-5974-945X/work/57568157
dc.identifier.urihttps://hdl.handle.net/10023/15801
dc.descriptionThis work was supported by an Early Career Small Grant Awarded by the Research Committee, Lancaster University (SGS21/35).en
dc.description.abstractIf you believe in Santa, do not read this paper. Through an in-depth, qualitative, empirical study, we follow the Santa myth to a remote northern location in Lapland, Finland where, for one month a year, multiple actors come together to create a tourist market offering: the chance to visit Santa in his ‘magical world’. We explore how the myth is transformed into reality through performative, organisational speech acts, whereby felicitous conditions for the performance of visits to Santa are embedded in a complex socio-material network. We develop the performative turn (Gond et al., 2016) in organisational studies by introducing a new category of speech act, ‘translocution’, a compendium of imagining, discussing, proposing, negotiating and contracting that transforms the myth into a model of an imaginary-real world. Through translocutionary acts, actors calculate, organise the socio-material networks of the market, and manage the considerable uncertainty inherent in its operation. Details of the myth become market facts, while commercial constructs fade into the imaginary. The result, when felicitous conditions are achieved, is a ‘Merry Christmas’ of magical, performative power.
dc.format.extent23
dc.format.extent617801
dc.language.isoeng
dc.relation.ispartofOrganization Studiesen
dc.subjectMythen
dc.subjectPerformativityen
dc.subjectSpeech acten
dc.subjectMarketen
dc.subjectSanta Clausen
dc.subjectImaginary-realen
dc.subjectTranslocutionen
dc.subjectHD28 Management. Industrial Managementen
dc.subjectT-NDASen
dc.subjectBDCen
dc.subjectR2Cen
dc.subject.lccHD28en
dc.titlePerforming a myth to make a market : The construction of the ‘magical world’ of Santaen
dc.typeJournal articleen
dc.contributor.institutionUniversity of St Andrews. School of Managementen
dc.identifier.doi10.1177/0170840618789192
dc.description.statusPeer revieweden


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