The allure of the illegal : choice modeling of rhino horn demand in Vietnam
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Using choice modelling we explore willingness to pay for rhino horn among existing and potential future consumers in Vietnam. We find that wild-sourced horn, harvested humanely from the least rare species, is the most highly valued product. Furthermore, consumers are willing to pay less for rhino horn products under a scenario where international trade is legalised compared to the current situation of illegal trade. We discuss the potential implications of our findings on rhino poaching and international trade policy.
Hanley , N , Sheremet , O I , Bozzola , M & MacMillan , D C 2017 , ' The allure of the illegal : choice modeling of rhino horn demand in Vietnam ' Conservation Letters , vol Early View . DOI: 10.1111/conl.12417
© 2017 The Authors. Conservation Letters published by Wiley Periodicals, Inc. This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.
The field work for this study was funded by the International Trade Centre, Geneva.
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