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Nudges, social norms and permanence in agri-environmental schemes

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Hanley_2016_LE_SocialNorms_AAM.pdf (482.8Kb)
Date
01/11/2016
Author
Kuhfuss, Laure
Preget, Raphaele
Thoyer, Sophie
Hanley, Nick
Le Coent, Philippe
Desole, Mathieu
Keywords
CONDITIONAL COOPERATION
ECOSYSTEM SERVICES
PAYMENTS
INFORMATION
CHALLENGES
ECONOMICS
EFFICACY
BEHAVIOR
POLICY
UK
NDAS
Metadata
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Abstract
The permanence of land management practices adopted under Agri-environmental schemes (AES) is often questioned. This paper investigates the drivers of farmers’ decision as to whether to maintain “pro-environment” practices beyond the duration of a contract, and in particular the effect of social norms. Our results, based on the stated intentions of 395 French farmers, show that both pecuniary and non-pecuniary motivations drive farmers’ decision, which is also significantly influenced by information about a social norm. Therefore “nudging” farmers, by conveying information to them on other farmers’ pro-environmental practices, appears as a means of maintaining the long-run benefits of AES.
Citation
Kuhfuss , L , Preget , R , Thoyer , S , Hanley , N , Le Coent , P & Desole , M 2016 , ' Nudges, social norms and permanence in agri-environmental schemes ' Land Economics , vol 92 , no. 4 , pp. 641-655 . DOI: 10.3368/le.92.4.641
Publication
Land Economics
Status
Peer reviewed
DOI
http://dx.doi.org/10.3368/le.92.4.641
ISSN
0023-7639
Type
Journal article
Rights
© 2016 by the Board of Regents of the University of Wisconsin System. This work has been made available online with permission from the publisher. This is the author created, accepted version manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at: https://doi.org/10.3368/le.92.4.641
Collections
  • Geography & Sustainable Development Research
  • University of St Andrews Research
URI
http://hdl.handle.net/10023/11979

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