Nudging farmers to enrol land into agri-environmental schemes : the role of a collective bonus
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This article shows that the introduction of a conditional collective bonus in an agri-environmental scheme (AES) can improve farmers’ participation and increase land enrolment for lower overall budgetary costs. This monetary bonus is paid in addition to the usual AES payment if a given threshold is reached in terms of aggregate farmer participation. Using a choice experiment, we estimate the preferences of winegrowers in the South of France for such a bonus. We show that it contributes to increased expectations of farmers on others’ participation, therefore shifting a pro-environmental social norm and favouring the adoption of less pesticide-intensive farming practices.
Kuhfuss , L , Preget , R , Thoyer , S & Hanley , N 2016 , ' Nudging farmers to enrol land into agri-environmental schemes : the role of a collective bonus ' European Review of Agricultural Economics , vol. 43 , no. 4 , pp. 609-636 . https://doi.org/10.1093/erae/jbv031
European Review of Agricultural Economics
© Oxford University Press and Foundation for the European Review of Agricultural Economics 2015; all rights reserved. This work is made available online in accordance with the publisher’s policies. This is the author created, accepted version manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at https://dx.doi.org/10.1093/erae/jbv031
DescriptionThis survey was funded by the ONEMA in the framework of the 2011 call for research projects ‘Changer les pratiques agricoles pour préserver les services écosystémiques’, supporting the implementation of the French National Action plan Ecophyto 2018.
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