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Nudging farmers to enrol land into agri-environmental schemes : the role of a collective bonus

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Bonus_revision_ERAE_final.pdf (830.9Kb)
Date
09/2016
Author
Kuhfuss, Laure
Preget, Raphaele
Thoyer, Sophie
Hanley, Nick
Keywords
Payment for environmental services
Choice experiment
Collective incentive
Social norm
Behavioural economics
GE Environmental Sciences
NDAS
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Abstract
This article shows that the introduction of a conditional collective bonus in an agri-environmental scheme (AES) can improve farmers’ participation and increase land enrolment for lower overall budgetary costs. This monetary bonus is paid in addition to the usual AES payment if a given threshold is reached in terms of aggregate farmer participation. Using a choice experiment, we estimate the preferences of winegrowers in the South of France for such a bonus. We show that it contributes to increased expectations of farmers on others’ participation, therefore shifting a pro-environmental social norm and favouring the adoption of less pesticide-intensive farming practices.
Citation
Kuhfuss , L , Preget , R , Thoyer , S & Hanley , N 2016 , ' Nudging farmers to enrol land into agri-environmental schemes : the role of a collective bonus ' , European Review of Agricultural Economics , vol. 43 , no. 4 , pp. 609-636 . https://doi.org/10.1093/erae/jbv031
Publication
European Review of Agricultural Economics
Status
Peer reviewed
DOI
https://doi.org/10.1093/erae/jbv031
ISSN
0165-1587
Type
Journal article
Rights
© Oxford University Press and Foundation for the European Review of Agricultural Economics 2015; all rights reserved. This work is made available online in accordance with the publisher’s policies. This is the author created, accepted version manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at https://dx.doi.org/10.1093/erae/jbv031
Description
This survey was funded by the ONEMA in the framework of the 2011 call for research projects ‘Changer les pratiques agricoles pour préserver les services écosystémiques’, supporting the implementation of the French National Action plan Ecophyto 2018.
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  • University of St Andrews Research
URI
http://hdl.handle.net/10023/11975

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