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Familiarity with own population's appearance influences facial preferences

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Batres_2016_HN_Familiarity_CCBY_VoR.pdf (417.8Kb)
Date
09/2017
Author
Batres, Carlota
Kannan, Mallini
Perrett, David Ian
Keywords
Preferences
Faces
Adiposity
Familiarity
Cross-cultural
BF Psychology
RC0321 Neuroscience. Biological psychiatry. Neuropsychiatry
3rd-DAS
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Abstract
Previous studies have found that, in Malaysia and in El Salvador, individuals from rural areas prefer heavier women than individuals from urban areas. Several explanations have been proposed to explain these differences in weight preferences but no study has explored familiarity as a possible explanation. We therefore sought to investigate participants’ face preferences while also examining the facial characteristics of the actual participants. Our results showed that, in both Malaysia and in El Salvador, participants from rural areas preferred heavier-looking female faces than participants from urban areas. Additionally, we found that the female faces from the rural areas were rated as looking heavier than the female faces from the urban areas. Our findings are consistent with the hypothesis that familiarity may be contributing to the differences found in face preferences between rural and urban areas given that people from rural and urban areas are exposed to different faces.
Citation
Batres , C , Kannan , M & Perrett , D I 2017 , ' Familiarity with own population's appearance influences facial preferences ' , Human Nature , vol. 28 , no. 3 , pp. 344-354 . https://doi.org/10.1007/s12110-017-9289-8
Publication
Human Nature
Status
Peer reviewed
DOI
https://doi.org/10.1007/s12110-017-9289-8
ISSN
1045-6767
Type
Journal article
Rights
© The Author(s) 2017. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
Description
The authors thank the Russell Trust for funding.
Collections
  • University of St Andrews Research
URI
http://hdl.handle.net/10023/10808

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