Familiarity with own population's appearance influences facial preferences
MetadataShow full item record
Altmetrics Handle Statistics
Altmetrics DOI Statistics
Previous studies have found that, in Malaysia and in El Salvador, individuals from rural areas prefer heavier women than individuals from urban areas. Several explanations have been proposed to explain these differences in weight preferences but no study has explored familiarity as a possible explanation. We therefore sought to investigate participants’ face preferences while also examining the facial characteristics of the actual participants. Our results showed that, in both Malaysia and in El Salvador, participants from rural areas preferred heavier-looking female faces than participants from urban areas. Additionally, we found that the female faces from the rural areas were rated as looking heavier than the female faces from the urban areas. Our findings are consistent with the hypothesis that familiarity may be contributing to the differences found in face preferences between rural and urban areas given that people from rural and urban areas are exposed to different faces.
Batres , C , Kannan , M & Perrett , D I 2017 , ' Familiarity with own population's appearance influences facial preferences ' , Human Nature , vol. 28 , no. 3 , pp. 344-354 . https://doi.org/10.1007/s12110-017-9289-8
© The Author(s) 2017. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license, and indicate if changes were made.
DescriptionThe authors thank the Russell Trust for funding.
Items in the St Andrews Research Repository are protected by copyright, with all rights reserved, unless otherwise indicated.