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dc.contributor.advisorTownley, Barbara
dc.contributor.advisorStoyanova Russell, Dimitrinka
dc.contributor.authorFranklin, Michael
dc.coverage.spatial296 p.en_US
dc.date.accessioned2016-02-17T14:13:35Z
dc.date.available2016-02-17T14:13:35Z
dc.date.issued2016-06-24
dc.identifier.urihttp://hdl.handle.net/10023/8249
dc.description.abstractDigital technology has radically disrupted the established ways of organising the film industry. However, digital initiatives such as marketing and distribution strategies involving social media and online distribution have also provided means through which filmmakers manage this environment. I investigate the role of the digital data involved, which I term Digital Engagement Metrics (DEMs), in market reconfiguration. Through exploratory, longitudinal case study of market construction for independent films, the thesis articulates the interdependent combination of attributes that co-constitute DEMs’ highly mobile, and multifaceted valuation capacities, and develops a conceptualisation of their role as a market device. I engage with the literature of translation, calculation, and the performativity and materiality of markets. I then develop an approach for tracing market activity to understand the interaction of networked agencies that shape the arrangement of economic transactions. My analysis is delivered in three empirical chapters, which provide rare data on the emergent digital practice of a film production company. I chart the progressive establishment of DEMs’ role in the hybridisation of established market attachment frameworks, and the instantiation of new modes of coordinating market actors. I conclude that the dynamic assembly, content and distributed architecture of market arrangements involving DEMs simultaneously shape the product and enable its calculation. In addition to extending the reach of market studies into a new empirical field, I make a number of contributions to the theoretical literature. My findings bring two coordinating kinds of performativity into focus. These are the creation of felicitous conditions required to mobilise DEMs as an organisational concept, and the digital materialisation of the audience both as the market, and as a qualified property of the market object. Reading DEMs through the market devices lens renders previously hidden modes of calculation visible, and this has implications for developing assemblage-oriented research in the creative industries.en_US
dc.language.isoenen_US
dc.publisherUniversity of St Andrews
dc.subjectMarket deviceen_US
dc.subjectAssemblageen_US
dc.subjectPerformativityen_US
dc.subjectFilm industryen_US
dc.subjectDigital engagementen_US
dc.subjectCalculationen_US
dc.subject.lccHF5414.F8
dc.titleThe assemblage of Digital Engagement Metrics as a market device : the case of independent film.en_US
dc.typeThesisen_US
dc.contributor.sponsorEconomic and Social Research Council (ESRC)en_US
dc.type.qualificationlevelDoctoralen_US
dc.type.qualificationnamePhD Doctor of Philosophyen_US
dc.publisher.institutionThe University of St Andrewsen_US
dc.publisher.departmentInstitute for Capitalising on Creativityen_US
dc.rights.embargodatePrint and electronic copy restricted until 9th February 2021en_US
dc.rights.embargoreasonThesis restricted in accordance with University regulationsen_US


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