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dc.contributor.advisorReed, Adam
dc.contributor.authorEldred, Susan A
dc.coverage.spatial147en_US
dc.date.accessioned2013-11-15T12:10:25Z
dc.date.available2013-11-15T12:10:25Z
dc.date.issued2013-11-30
dc.identifier.urihttp://hdl.handle.net/10023/4207
dc.description.abstractThis thesis is the result of twenty-five months of ethnographic fieldwork, both online and offline, in the United Kingdom working with London-based fashion bloggers. It aims to examine the ways that bloggers negotiate between style and identity through the presentation of self in online environments, more specifically fashion blogs and corresponding social media websites, as well as offline spaces, including London Fashion Week, industry events, and regular social interactions with other bloggers and blog readers. It also address the relationships between bloggers and members of the fashion industry, as the industry struggles to define a place for them. Furthermore, this thesis hopes to contribute to growing debates regarding the potentiality of media anthropology to influence the creation and production of ethnographic texts.en_US
dc.language.isoenen_US
dc.publisherUniversity of St Andrews
dc.subjectUrban anthropologyen_US
dc.subjectInterneten_US
dc.subjectBloggingen_US
dc.subjectFashionen_US
dc.subjectLondonen_US
dc.subjectMedia anthropologyen_US
dc.subject.lccTT503.5D2
dc.subject.lcshFashion writing--Blogs--Great Britainen_US
dc.subject.lcshUrban anthropologyen_US
dc.subject.lcshMass media and anthropologyen_US
dc.titleThe social lives of UK fashion blogsen_US
dc.typeThesisen_US
dc.type.qualificationlevelDoctoralen_US
dc.type.qualificationnamePhD Doctor of Philosophyen_US
dc.publisher.institutionThe University of St Andrewsen_US


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