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dc.contributor.advisorSquires, Claire
dc.contributor.advisorBeech, Nic
dc.contributor.advisorGreig, Gail Jane
dc.contributor.authorPreston, Louisa
dc.coverage.spatial266 p.en_US
dc.description.abstractThis thesis conceptualises post-digital audience engagement activity in activity settings across visual arts and publishing. The research question is: how is audience engagement activity understood in and across publishing and the visual arts in the post-digital age? The central argument this thesis makes is that in the post-digital age relationships between the audience (and conceptualisations thereof) and cultural/sector organisations are undergoing a degree of transformation. Additionally, activities in the publishing industry have become significant to other areas of the creative industries, as media has begun to converge in the post-digital age. Greater understanding of audience engagement activity in this wider context bears significance for the potential roles and expanded activities that publishers can undertake. This thesis explains the dynamics of post-digital audience engagement activity undertaken in the visual arts and publishing. Post-digital audience engagement activity is motivated towards expanding audiences, creating new relationships with audiences and developing new playful transactions. Events have a key role in expanding audiences, generating participation and transformations of activity. Other key features of post-digital audience engagement are digital tools which interact with other analogue instruments of engagement and gamification and playful features of activity drawn from games development practice. Taking a practice-based studies approach, this research used Cultural Historical Activity Theory. The research methodology adopted a mixture of research strategies drawn from ethnography and case study research. An adaptation to the case study strategy of activity settings was used relating to the challenge of demarcating boundaries of a case while adopting a practice ontology. Qualitative data in the form of semi-structured interviews, observational fieldnotes, documents and images form the data sets for this research in three activity settings of publishing, national art collections and contemporary art. Organisations which are central to these activity settings are Publishing Scotland, National Galleries of Scotland and Dundee Contemporary Arts.en_US
dc.description.sponsorship"This PhD was funded by the University of St Andrews 600th Anniversary PhD Studentship 2013, the University of Stirling Impact Studentship 2013 and Nesta, Creative Scotland and the Arts and Humanities Research Council." -- Acknowledgementsen
dc.publisherUniversity of St Andrews
dc.subjectVisual artsen_US
dc.subjectAudience engagementen_US
dc.subjectCultural historical activity theory (CHAT)en_US
dc.subjectPractice-based studiesen_US
dc.subjectContemporary arten_US
dc.subjectNational collectionsen_US
dc.subjectPublishers and publishingen_US
dc.subject.lcshMass media--Audiencesen
dc.subject.lcshArt and societyen
dc.subject.lcshPublishers and publishingen
dc.titlePost-digital audience engagement activity in and across visual arts and publishingen_US
dc.contributor.sponsorUniversity of St Andrews. 600th Anniversary Scholarshipen_US
dc.contributor.sponsorUniversity of Stirling. Impact Studentshipen_US
dc.contributor.sponsorCreative Scotland (Organization)en_US
dc.contributor.sponsorArts and Humanities Research Council (AHRC)en_US
dc.type.qualificationnamePhD Doctor of Philosophyen_US
dc.publisher.institutionThe University of St Andrewsen_US
dc.publisher.departmentUniversity of Stirling, Stirling Centre for International Publishing and Communicationen_US
dc.rights.embargoreasonThesis restricted in accordance with University regulations. Electronic copy restricted until 11th June 2021en

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