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dc.contributor.advisorPettegree, Andrew
dc.contributor.advisorHeal, Bridget
dc.contributor.authorThomas, Drew B.
dc.coverage.spatial[xv], 535 p.en_US
dc.date.accessioned2018-06-26T09:45:08Z
dc.date.available2018-06-26T09:45:08Z
dc.date.issued2018-06-28
dc.identifier.urihttps://hdl.handle.net/10023/14589
dc.description.abstractWhen Martin Luther supposedly nailed his Ninety-Five Theses in 1517 to the Castle Church door in Wittenberg, the small town had only a single printing press. By the end of the century, Wittenberg had published more books than any other city in the Holy Roman Empire. Of the leading print centres in early modern Europe, Wittenberg was the only one that was not a major centre of trade, politics, or culture. This thesis examines the rise of the Wittenberg printing industry and analyses how it overtook the Empire’s leading print centres. Luther’s controversy—and the publications it produced—attracted printers to Wittenberg who would publish tract after tract. In only a few years, Luther became the most published author since the invention of the printing press. This thesis investigates the workshops of the four leading printers in Wittenberg during Luther’s lifetime: Nickel Schirlentz, Josef Klug, Hans Lufft, and Georg Rhau. Together, these printers conquered the German print world. They were helped with the assistance of the famous Renaissance artist, Lucas Cranach the Elder, who lived in Wittenberg as court painter to the Elector of Saxony. His woodcut title page borders decorated the covers of Luther’s books and were copied throughout the Empire. Capitalising off the demand for Wittenberg books, many printers falsely printed that their books were from Wittenberg. Such fraud played a major role in the Reformation book trade, as printers in every major print centre made counterfeits of Wittenberg books. However, Reformation pamphlets were not the sole reason for Wittenberg’s success. Such items played only a marginal role in the local industry. It was the great Luther Bibles, spurred by Luther’s emphasis on Bible reading, that allowed Wittenberg’s printers to overcome the odds and become the largest print centre in early modern Germany.en_US
dc.language.isoenen_US
dc.publisherUniversity of St Andrews
dc.subjectReformationen_US
dc.subjectProtestant Reformationen_US
dc.subjectMartin Lutheren_US
dc.subjectLuther, Martinen_US
dc.subjectWittenbergen_US
dc.subjectHoly Roman Empireen_US
dc.subjectHans Lufften_US
dc.subjectLufft, Hansen_US
dc.subjectJosef Klugen_US
dc.subjectKlug, Josefen_US
dc.subjectGeorg Rhauen_US
dc.subjectRhau, Georgen_US
dc.subjectNickel Schirlentzen_US
dc.subjectSchirlentz, Nickelen_US
dc.subjectLucas Cranach the Elderen_US
dc.subjectCranach, Lucas the Elderen_US
dc.subjectBook historyen_US
dc.subjectPrinting pressen_US
dc.subjectWoodcutsen_US
dc.subjectCounterfeitsen_US
dc.subjectCounterfeitingen_US
dc.subjectFrauden_US
dc.subjectJohann Rhau-Grunenbergen_US
dc.subjectRhau-Grunenberg, Johannen_US
dc.subjectMelchior Lotter the Youngeren_US
dc.subjectLotter, Melchior the Youngeren_US
dc.subjectBiblesen_US
dc.subjectPrint historyen_US
dc.subjectDigital humanitiesen_US
dc.subjectReformation studiesen_US
dc.subjectReformation historyen_US
dc.subject.lccZ148.W58T5
dc.subject.lcshPrinting--Germany--Wittenberg (Saxony-Anhalt)--History--16th centuryen
dc.subject.lcshReformation--Germany--Wittenberg (Saxony-Anhalt)en
dc.subject.lcshChristian literature--Publishing--Germany--History--16th centuryen
dc.subject.lcshWittenberg (Saxony-Anhalt, Germany)--History--16th centuryen
dc.subject.lcshBook industries and trade--Germany--History--16th centuryen
dc.subject.lcshIllustration of books--Germany--History--16th centuryen
dc.subject.lcshLuther, Martin, 1483-1546en
dc.titleThe industry of evangelism : printing for the Reformation in Martin Luther's Wittenbergen_US
dc.typeThesisen_US
dc.contributor.sponsorUniversity of St Andrewsen_US
dc.contributor.sponsorBibliographical Society (Great Britain)en_US
dc.contributor.sponsorPrinting Historical Societyen_US
dc.contributor.sponsorEconomic History Societyen_US
dc.contributor.sponsorGerman History Society (Great Britain)en_US
dc.type.qualificationlevelDoctoralen_US
dc.type.qualificationnamePhD Doctor of Philosophyen_US
dc.publisher.institutionThe University of St Andrewsen_US
dc.rights.embargoreasonEmbargo period has ended, thesis made available in accordance with University regulationsen
dc.identifier.doihttps://doi.org/10.17630/10023-14589


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