St Andrews Research Repository

St Andrews University Home
View Item 
  •   St Andrews Research Repository
  • Economics & Finance (School of)
  • Economics & Finance
  • Economics & Finance Theses
  • View Item
  •   St Andrews Research Repository
  • Economics & Finance (School of)
  • Economics & Finance
  • Economics & Finance Theses
  • View Item
  •   St Andrews Research Repository
  • Economics & Finance (School of)
  • Economics & Finance
  • Economics & Finance Theses
  • View Item
  • Login
JavaScript is disabled for your browser. Some features of this site may not work without it.

The transferability and the applicability of marketing know-how to developing countries : an empirical study in the Saudi manufacturing sector

Thumbnail
View/Open
SalehAAl-MulhemPhDThesis.pdf (19.65Mb)
Date
2001
Author
Al-Mulhem, Saleh A.
Supervisor
Malek, M. (Mo)
Metadata
Show full item record
Altmetrics Handle Statistics
Abstract
For two decades, although there has been agreement among marketing researchers that marketing has an important role to play in the development process in any country, there has been an ongoing debate about the question of the transferability of modern marketing knowledge from developed countries to developing countries come under this category social-cultural setting. Moreover, the situation of marketing in some developing countries is not clear, and Gulf Corporation Council Countries are concluded. The researcher has attempted to establish a link between these two issues and fill this gap by undertaking this study. Therefore, this research attempts to extend the application of marketing know-how (concepts and activities) in companies in the Saudi manufacturing sector. Overall, the results of this research indicate that the majority of manufacturing companies in the Saudi manufacturing sector apply marketing activities on a regular basis and that marketing managers perceive the usefulness of marketing in their companies. The analysis showed that a number of marketing manager's characteristics have a relationship between them and the application of marketing activities. Higher qualifications, a specialization in business administration, experience in marketing and participation in marketing training programmes impact positively on the application of modern marketing activities in the Saudi manufacturing sector. However, marketing managers' age, nationality, country of higher education, duration in current company, or membership in any professional marketing associations do not impact on the application of marketing activities in the Saudi manufacturing sector. Data analysis also showed that the majority of a company's characteristics impact on the application of marketing activities in the Saudi manufacturing sectors. Included in this are the legal form of companies, the size of company, the level of a company's competition, and the availability of a marketing department in any company. However, type of manufacturing company, type of product, and number of product do not have any impact on applying marketing activities in the Saudi manufacturing sector. This study linked the success of manufacturing companies by sales, profits and market share and the application of marketing know-how, and concluded that when marketing activities are applied in the Saudi manufacturing sector, company sales, profits and market share increase and make a company more successful. Nevertheless, the study concluded that the majority of Saudi environmental factors are not obstacles to the application of marketing know-how in Saudi manufacturing companies. The stagnancy of governmental measures on commercial activities, lack of formal marketing education, lack of professional marketing personnel, and shortage of marketing information, were the only variables which were obstacles to the employment of marketing know-how in Saudi manufacturing companies. On the other hand, there are ten variables which are not obstacles to the employment of marketing know-how in Saudi manufacturing companies. These are; economic stability, prevalent religious values, competition in the market, focusing on production tasks rather than marketing tasks, and lack of advanced technology in the company. Finally, implications and recommendations for further research are presented in the last chapter of this study.
Type
Thesis, PhD Doctor of Philosophy
Collections
  • Economics & Finance Theses
URI
http://hdl.handle.net/10023/14119

Items in the St Andrews Research Repository are protected by copyright, with all rights reserved, unless otherwise indicated.

Advanced Search

Browse

All of RepositoryCommunities & CollectionsBy Issue DateNamesTitlesSubjectsClassificationTypeFunderThis CollectionBy Issue DateNamesTitlesSubjectsClassificationTypeFunder

My Account

Login

Open Access

To find out how you can benefit from open access to research, see our library web pages and Open Access blog. For open access help contact: openaccess@st-andrews.ac.uk.

Accessibility

Read our Accessibility statement.

How to submit research papers

The full text of research papers can be submitted to the repository via Pure, the University's research information system. For help see our guide: How to deposit in Pure.

Electronic thesis deposit

Help with deposit.

Repository help

For repository help contact: Digital-Repository@st-andrews.ac.uk.

Give Feedback

Cookie policy

This site may use cookies. Please see Terms and Conditions.

Usage statistics

COUNTER-compliant statistics on downloads from the repository are available from the IRUS-UK Service. Contact us for information.

© University of St Andrews Library

University of St Andrews is a charity registered in Scotland, No SC013532.

  • Facebook
  • Twitter