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dc.contributor.authorVoss, Alexander
dc.contributor.authorAsgari-Targhi, Marzieh
dc.identifier.citationVoss , A & Asgari-Targhi , M 2015 , ' The inescapable history and politics of Anglo-Iranian relations : Audience engagement with BBC Persian on social media during the London 2012 Olympics ' , Participations: Journal of Audience Reception Studies , vol. 12 , no. 1 , pp. 549-576 .en
dc.identifier.otherPURE: 192235880
dc.identifier.otherPURE UUID: 081b4885-8b65-4c74-8d8b-66d68001b891
dc.identifier.otherBibtex: urn:bfce78ba8412923953aaee21aee171cc
dc.identifier.otherORCID: /0000-0002-8053-2175/work/31093295
dc.description.abstractThis paper focuses on how Persian-speaking audiences engaged with the London 2012 Olympics via the social media platforms of the BBC Persian Service and in the interactive TV programme ‘Nobat-e Shoma’ (‘Your Turn’), which draws heavily on audience contributions. The paper demonstrates how Persian audiences reacted to Olympic sporting events through a highly politicised frame. They interpreted sporting events via the lens of Iran’s specific social, political and economic situation and its relationship with the UK in its role as the host nation. The paper investigates the challenges that BBC Persian journalists face in their relationship with their audiences in Iran and in diaspora. These challenges are shaped by the fact that the BBC Persian Service is inextricably linked to the history of Anglo-Iranian relations. Persian audiences are often suspicious that the BBC’s ethos of impartiality is a smokescreen for covert manipulation. We explore the practical problems involved for the BBC Persian Service in upholding impartiality and ‘objective reporting’ while also being responsive to the political and cultural sensibilities of audiences and the often profound tensions that this creates.
dc.relation.ispartofParticipations: Journal of Audience Reception Studiesen
dc.rightsCopyright The Authors 2015. This article is published open access at Participations
dc.subjectBBC Persian Serviceen
dc.subjectSocial media and audience engagementen
dc.subjectLondon Olympics 2012en
dc.subjectNobat-e Shoma (trans. 'Your Turn')en
dc.subjectQA75 Electronic computers. Computer scienceen
dc.subjectJZ International relationsen
dc.titleThe inescapable history and politics of Anglo-Iranian relations : Audience engagement with BBC Persian on social media during the London 2012 Olympicsen
dc.typeJournal articleen
dc.description.versionPublisher PDFen
dc.contributor.institutionUniversity of St Andrews.School of Computer Scienceen
dc.description.statusPeer revieweden

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