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    • Validity of willingness to pay measures under preference uncertainty 

      Braun, Carola; Rehdanz, Katrin; Schmidt, Ulrich (2016-04-20) - Journal article
      Recent studies in the marketing literature developed a new method for eliciting willingness to pay (WTP) with an open-ended elicitation format: the Range-WTP method. In contrast to the traditional approach of eliciting WTP ...