Now showing items 1-2 of 2
The Scottish national screen agency : justifications of worth
(University of St Andrews, 2014-06-27) - Thesis
This thesis examines the role of the former national screen agency in Scotland, which was in charge of distributing public funds for screen activity between 1997 and 2010. It examines how external factors such as cultural ...
The assemblage of Digital Engagement Metrics as a market device : the case of independent film.
(University of St Andrews, 2016-06-24) - Thesis
Digital technology has radically disrupted the established ways of organising the film industry. However, digital initiatives such as marketing and distribution strategies involving social media and online distribution ...