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|Title: ||An economic and business strategy analysis of joint ventures between Greek enterprises and enterprises in the Balkan countries and Russia : from the Greek parent company perspective|
|Authors: ||Ioannis-Dionysios, Salavrakos|
|Supervisors: ||Reid, Gavin C.|
|Issue Date: ||1997|
|Abstract: ||This thesis analyses joint ventures which have been established
between Greek enterprises and enterprises from Albania, Bulgaria, Romania
and Russia. An international joint venture (IJV) is an enterprise established
between two or more companies, one of which exercises its entrepreneurial
activities in a foreign country.
The core set of questions that this thesis addresses consist of motives
for the establishment of joint ventures, partner selection criteria, control and
conflict inside a joint venture, stability and performance. Another issue
addressed is that of the problems which joint venturers face, as identified by
Greek businessmen and academics.
This framework is deployed upon an extensive body of primary source
data gathered in 1994 by field work methods, using an administrated
questionnaire largely within the Greek parent companies. Our research
relates to evidence on 44 Greek enterprises, groups of companies, or
individuals who established joint ventures with Eastern European partners
after 1989. The questionnaire design is based on the notion that the
expansion of the domestic boundaries of the firm abroad, and its decision to
establish an IJV are the outcomes of strategic, financial and country specific
The key results of the thesis are that successful joint ventures in
Eastern Europe have the following characteristics:
1. Dominant control by the Greek partner over the IJV, when the Eastern
European partner is a bureaucrat.
2. Low perceived conflict as regards intensity and frequency over dimensions
like transfer of knowledge.
3. High stability as measured by the percentage increase in share capital held
by the Greek partner and by resistance to transformation to wholly owned
subsidiary status of the IJV.
4. Good perceived financial performance.
5. Evolution of the IJV such that the Eastern European partner increasingly
takes on a managerial role and becomes attuned to managerial modes of
6. Shared decision making between partners to the IJV beyond the infant
|Publisher: ||University of St Andrews|
|Appears in Collections:||Economics & Finance Theses|
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