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|Title: ||The semiotics of printed instructions (graphic signa)|
|Authors: ||Toumajian, Trak-Sarkis|
|Supervisors: ||Hervey, Sandor|
|Issue Date: ||1986|
|Abstract: ||This thesis sets out to describe sign systems for communication
using Axiomatic Functionalism as its theoretical framework.
In doing so, the thesis also provides an important
test to the claim of Axiomatic Functionalism that by using
its premisses the semiotician (or linguist) has all the
necessary "tools" s/he needs for the analysis and description
(the one implies the other) of any semiotic system for
communication (including Language).
Using Axiomatic Functionalism the author attempts to
describe a number of graphic semiotic systems for communication.
He finds that for an adequate description of the
signa (a generic term which includes various types of signs
and symbols) in these systems further theoretical notions
and definitions are needed. Discussing these the author
concludes that for Axiomatic Functionalism to maintain its
claim of universal applicability to any sign system for communication
it needs to incorporate in its premisses the
notions and definitions proposed here.
The thesis begins by a brief general introduction to
semiotics. This is followed by a discussion of what constitutes
scientific theories in relation to semiotics (including
linguistics). The relevant aspects of Axiomatic
Functionalism are then discussed, after which certain
original theoretical notions are introduced. These include:
“mnemonic economy" (with its many manifestations including
"mnemonic/pictorial motivation"), the "general organising
principle" ("systemic principle"), "principle of coinage" (a
mechanism for generating signa), and "signum-family”.
Having established the necessary theoretical background, the
author proceeds to describe various graphic “signum-systems"
discussing their important features and establishing the
types of signum they consist of and, consequently, the types
of system they are, their complexity and the "plerology”
(grammar) of each system, where present. The systems discussed
include various systems used in books on plants; a
system used in a book on "lace knitting"; a system used in
working models; a system used in providing information about
paintings in the "Classics of World Art" series of books;
and a system used in the "Automobile Association" handbooks.
Further Axiomatic Functionalist theoretical notions,
directly relevant to the systems described thereafter, are
then introduced. This is followed by a description of three
systems: two computer "languages", the "Hexadecimal notation"
and the "binary code", and the "Library of Congress
classification system". A final brief "Epilogue" concludes
|Appears in Collections:||Modern Languages Theses|
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